Awesome post yesterday on SearchCowboys by the super snazzy Mikkel de Mib Svendsen: “Hello World! There is no Europe!“ These are just a few of my favorite excerpts:
“…from a marketing point of view the fact remains that there is no Europe and there are no Europeans!”
“…even though a high number of young people in Europe speak English fluently the fact is that the far majority of consumers prefers to deal with online business in they own native tongue.”
“…because so many companies outside Europe don’t understand how to market themselves well enough here its much easier for you to compete.”
Honestly, the whole (long) article is full of juicy insight and perspective. Make time to read the whole thing.
And then if you find yourself thinking, ”Makes sense, but what do I do now?” then you should check out some of the Lionbridge white papers and webinars about global business, marketing and messaging.
Your next step would be to let us know if you want to talk to some of our global marketing experts. Lionbridge offices are standing by…
Tags: Global Business, Localization
